Marketing Films to Millienials and Baby Boomers

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By: Gini Graham Scott



This provides a comprehensive guide to the film industry for filmmakers interested in producing and distributing independent films to these two targeted age groups—Millennials and Baby Boomers—who are about 50% of the audience for films. It includes a discussion of the characteristics of these groups, the structure of the industry, and recommendations for meeting the needs of these age groups now and over the next decade. It also includes a SWOT analysis for assessing the strengths and weaknesses of one’s own company in marketing to these age groups that can help in raising funds and creating one’s own strategic plan.

Excerpt/Book Trailer

Gini Graham Scott, Ph.D., J.D. is an internationally known writer, consultant, speaker, and workshop leader, who has published over 50 books with major publishers dealing with social trends, lifest Read More


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